26.04.10
creative review annual 2010
on a sunny spring day, surprising news dropped into our studio.
we were voted studio of the year by cr annual 2010 through three major projects -
channel4 trailer for unseen gaza + bbc radio4 trailer for
the today programme david attenborough and word trees for crawley library.
24.11.09
royal television society award
after receiving two nominations by the rts, both for channel 4 projects and in the category
of best design we won the award category with the flick book based trailer for great adaptations
20.11.09
tokyo type directos club grand prix
our trailer for channel 4 dispatches documentary unseen gaza has been awarded the prestigeous
grand prix by the jury of tokyo type directors club annual awards 2010. the awards ceremoy
takes place in tokyo early next year.
19.11.09
promax golds & silver
we've just won two golds and a silver in this year's promax uk awards. a gold and a silver for
channel 4 dispatches trailer lost in care in the best design and best
typography categories. we also took home the silver in best typography with our david attenborough trailer
for the bbc radio 4's today programme commissioned by red bee media.
21.01.2009
talk in texas
why not associates are invited as a speaker by rice design alliance, william marsh university,
houston, texas, us. the talk is part of a lecture series featuring iconic graphic innovators which
covers graphic design as a discipline and practice that embraces a wide range of cognitive,
experiential, and aesthetic skills including typography, identity, branding, print design,
interaction/experience, information, and sustainability.
06.11.08
promax awards
promax uk has awarded the promos for bbc radio 4's the today programme a gold for best typography.
the promos were created in collaboration with creative agency red bee media through production company
great guns with illustrations by paul davies, dave foldvari and billie jean.
15.09.08
three shark awards
this week-end at the international advertising festival in kinsale, ireland, our promos for bbc
radio 4's the today programme were awarded three sharks. a silver was received
for best radio programme series promotion and a silver and a bronze for best news, current affairs, factual promo.
the promos were created in collaboration with creative agency red bee media with illustrations by
paul davies, dave foldvari and billie jean.
26.07.08
pigeons and peacocks launch party
last night the london college of fashion launched pigeons and peacocks, a magazine
designed by us and published by the college. the launch party took place at bistrotheque
in hackney. in the words of a vogue editor who was there "last night london was most definately
cocktails with cool umbrellas, corona and scotch eggs and jellied eels."
15.06.08
brno biennale 2008
andy altmann has been invited to present why not associates work to an audience at
the brno biennale 2008 on the 17th of june.
09.05.08
eurovision silver award
our tv channel re-branding of belgian channel canvas has today received a silver award by the
european broadcasting union at the eurovision tv summit 2007 in lucerne, swizerland.
08.05.08
promax gold and silver awards
the language of football
has won a gold for best sports promo at promax europe and a silver at promax uk. the promo is part of
a campaign of eight promos and a range of print advertising which we designed, directed and animated for red
bee media and the bbc.
23.03.08
bafta nomination
we've been
nominated for a bafta award with our title sequence for life on mars. the british academy of
film and television arts rewards excellence in the artform of moving image and the craft awards are
specifically instated to honour the creators behind the scenes of television and new media.
the craft bafta award ceremony will take place on the 11th of may.
11.03.08
lightness of being
artist chris levine
is exhibiting his latest work including a holographic portrait of hm queen elisabeth II
at the old truman brewery between march the 14h and 23rd. we've designed the catalogue,
invite and exhibition graphics.
11.03.08
riba national awards
for the third year
running we have been appointed by the royal institute of british architects to make the publicity
and design material for their annual event, the riba national and international awards.
10.03.08
the language of football
we are in the
process of creating two new promos for the bbc's language of football campaign. along with this
we're also designing a series of posters and beermats to advertise bbc's mobile services at local football clubs.
07.03.08
new nike boots
we're working with
nike to visualize a new football boot to be launched in may 2008. our work will result in posters and
a film to be displayed in niketown and with nike's retailers throughout europe, middle east and
africa. more news will follow.
20.02.08
bacon & rothko
tate galleries have asked us
to design the marketing material for two of their upcoming exhibitions; a retrospect of francis
bacon's work at tate britian opening the 11th of september and a presentation of some of mark
rothko's last works opening at tate modern on the 26th of september.
28.01.08
lecture at lcc
andy altmann is invited to
talk about the work of why not associates as part of a lecture series called transparency exposing
graphic design in association with the rice design alliance.
18.12.07
a belgian canvas
we've just completed a dramatic
channel re-brand for belgian tv channel canvas. after winning the project in a six way pitch we
worked closely with the team at vrt in brussels to create this confident, new look and feel for
the channel. our solution is a bold progression for this well established brand and one that well reflects
the canvas ethos. the press launch took place in brussles yesterday with a televised interview
of andy altmann and the new canvas will launch on-air on the 7th of january.
18.12.07
ashes to ashes
kudos are following up their bbc hit series life on mars with the sequel ashes to ashes
and we're doing the titles. this time the lead character is female and played by keeley hawes
(spooks). her name is di alex drake and she's taken back from 2008 to 1981. she gets thrown together
with dci gene hunt and his team who are now based in london. the new titles are taking shape and
looks set to be both contemporary and inspired by the styles ofthe 80's. the show will be broadcast
on bbc one earlly next year.
18.12.07
echo beach and moving wallpaper
we spent a very excitig and intense day this summer filming the main cast of itv's groundbreaking
new seaside soap echo beach. the result is a title sequence with chicks, surfers, a topless jason
donovan and a dancing martine mccutcheon. the project was commissioned by kudos who have also
produced the show's sister series moving wallpaper which is a comedy show about the making of
echo beach. we've designed the logos and titles for both shows. the first episiode will premiere
on itv1 on the 10th of january at 9pm and 9:30 respectively.
10.12.07
website for rosemary butcher
our website for influential, british choreographer and dance artist
rosemary butcher has just been launched. this greatly anticipated showcase of butcher's
work has been almost a year in the making due to the extensivene size of her archive.
it comprises many unseen films and images dating back to the early 1970's when she started
her career as a dancer in new york. the site contains a selection of images and films,
as well as texts, news and information about rosemary's work as both teacher and an artist.
visit the site at rosemarybutcher.com
01.12.07
in fashion for another two years!
after two joyful and successful years of designing a range of marketing material for london college of
fashion we've just pitched and won the project for another two year period. we are looking forward
to evolving the designs and to keep collaborating with the great team at the college.
07.09.07
wall of wishes
in collaboration with artist gordon young we have created a wall of wishes at the newly opened
brunel academy in bristol. wishes expressed by the school's pupils have been inscribed into
pieces of marble and installed at the school's entrance hall. prime minister grodon brown attended
the inauguration of the academy this week and decided to pronounce his own wish
"that every child could enjoy the best possible start in life". as part of the same project we
also created a huge pendant neon sign spelling out the words "dream" & "aspire".
03.08.07
the language of football
to promote bbc's national and regional coverage of the new football season we have created a
series of promos for red bee media. using typographic animation, the language of bbc's reknowned
football commentators is illustrated on football pitches of memorable moments from last season.
10.07.07
tate annual report
we've been commissed by tate galleries to design their annual report.
05.06.07
re-branding vrt news
after a successful five way pitch we were commissioned to re-brand belgian broadcasting service
vrt news. the new identity which spans web, tv and print is due to be launced in january 2008.
15.05.07
royal academy's summer exhibition
we're designing the posters for the royal academy’s summer exhibition.
the show is the world’s largest open submission contemporary art exhibition and showcases work
by unknown artists alongside that of more established names. the summer exhibition attracts
about 9,000 paintings, sculptures, photographs, drawings, prints and architectural models.
the theme of this year's show is light and the majority of works are for sale. the show is
open between the 11th of june and the 19th of august 2007.
15.05.07
millais exhibition
we are designing the posters and exhibition material for tate britain's forthcoming exhibition on millais.
millais was the greatest painter and founding member of the pre-raphaelite brotherhood,
which burst upon the british artistic scene in the mid-19th century. this is the first major solo
survey of his art since the royal academy retrospective of 1967, and the first exhibition since
1898 that examines the entirety of his career. the exhibition is held between the 26 of september
and 13th of january 2008.
14.05.07
new brand for brussels palais de congres
brussels conference centre palais de congres are in the process of a large renovation project and
we have just helped them to re-brand as square. the new brand represents the very modern and
international new meeting place in the centre of brussels. square is due to open in 2009 and
the first public event at square will take place on the 27th of may 2007. visit the new website
to find out more. square-brussels.eu
11.05.07
holby blue
we've created the titles and logo for new bbc police drama holby blue.
the series is a slick relation to casualty and holby city featuring actress zoe lucker.
the project was commissioned by red planet productions and kudos. key clips from the series have
been combined with specifically filmed footage and motion graphics. the eight part drama series is
broadcast on bbc one on tuesday nights.
11.05.07
carte d'or ice cream commercial
working with advertising agency mccann erickson and food director gus filgate we have created
a tv commercial for wall's carte d'or strawberry and yoghurt delice. the commercial which is
inspired by a lonely hearts advert features bold typographic animation with beautifully shot
ice cream to a summery bossa-nova version of the signature carte d'or tune.
08.03.07
tokyo tdc annual awards & creative review annual 2007
our recent public art commission with gordon young, pobl + machines, has been selected by both
creative review and tokyo type director's club to be featured in their respective 2007 annual.
tokyo tdc will also feature our project blackpool climbing towers and has nominated both projects
for a typographic award.
08.03.07
the truth isn't sexy in the houses of parliement
the truth isn't sexy is a campaign devised to raise awareness about sex trafficking.
working with the campaign team and copywriter vicki maguire we have designed a series of beer mats
with eye catching imagery featuring sexy girls and provocative text on the front and shocking, true
stories of girls caught up in sex trafficking on the reverse. a parliamentary launch of the campaign
is taking place on the 20th of march to coincide with the 200th anniversary of the abolition of
the slave trade. the beer mats will be distributed in pubs and student unions nationwide.
07.02.07
hogarth exhibition
tate britain has just opened
the most comprehensive show to date of the work of legendary british artist and satirist
william hogarth. we've designed all the marketing material and posters for the exhibition.
www.tate.org.uk/britain/exhibitions/hogarth
25.01.07
andy altmann talks at lcc
on thursday the
15th of march andy altmann will give a talk about the work of why not associates as part of a lecture
seies called talking graphics at the london college of communication. tickets can be
purchased through the lcc.
http://www.lccppd.co.uk/lectures.html
24.01.07
the asylum ma show
london college of fashion's
annual ma fashion show took place last week. this year the show, namedthe asylum was housed
at the royal academy of arts and we designed the catalogue.
www.fashion.arts.ac.uk/asylum
24.01.07
walk of art completed
it's been five years in
the making and now the final plate is being typeset and laid at yorkshire sculpture park.
in collaboration with artist gordon young we have designed a one hundred meter pathway of names in
chequered steel. the project was a fund raising venture with the idea that visitors would pay to
have their names inscribed in the path and it's been so successful that the park is now
investigating options to somehow extend it.
23.01.07
toyota respect
for the second year running
we've designed and directed a series of magazine adverts for toyota's respect campaign featuring
portraits of the company's employees photographed by julian germain.
08.12.06
tsunami, the aftermath title sequence
we've
branded and created the title sequence for tsunami, the aftermath, a two part drama series
for bbc and hbo which portrays life in thailand after the tsunami catastrophe in december 2004 with
a cast including tim roth, toni colette and sophie okonedo.
www.bbc.co.uk/bbctwo/programmes.
08.12.06
house of fraser tv commercials
a series of
christmas commercials have just been completed for department store house of fraser,
commissioned by advertising agency hooper galton.
23.10.06
black gold
directors mark and nick francis
have made the feature length documentary, black gold, to expose the dark reality of the
coffee trade. the film which premiered at sundance film festival has recently been released in the
united states and was resently showing at the london film festival. why not's on screen graphics
feature throughout the film and we've created the film's logo, title sequence and poster. to find
out more about the film and where to catch it, visit the website www.blackgoldmovie.com.
12.10.06
riba stirling prize awards ceremony at the
roundhouse
the televised architectural awards ceremony is for the second year running
branded by why not associates. why not desiged all the promotional material for the event including
signage, animation, tickets, voting slips, menus, bags and the table plan.
11.10.06
natrel pro commercial
we've completed our
second tv commercial for canadian dairy company natrel commissioned by toronto based advertising
agency sebastian consultancy. the new commercial which promotes natrel's new probiotic milk product,
natrel pro, is aired in canada from the 23rd of october.
10.10.06
london college of fashion
following on from
our design of the london college of fashion's 2007 prospectus we are designing a range of brochures, prospectuses and
promotional material for the college, including a perfume bottle for their
centenery anniversary.
03.10.06
the reel
we have completed a re-branding and
design for xtreme information's subscription based commercials and promos research service, the
reel. the project included designing the new logo mark, website and monthly dvd booklet. www.thereel.net.
02.10.06
wide sargasso sea title sequence
we've
created the title sequence for bbc one-off drama wide sargasso sea, an
adaptation of jean rhys' prequel to charlotte brontë's jane eyre.
25.09.06
dorling kindersley children's books
book
publisher dorling kindersley have commissioned us to come up with concepts for and design new
children's books. work is currently in progress on two books.
22.08.06
weetabix
we've designed, produced and
animated the tv commercial for new cereal, weetabix gold. the 10 sec. spot which features
typographic animation and a golden wheat field was commissioned by london based advertising agency
wcrs.
18.07.06
envy branding
the latest addition to london's
post production scene is envy, a stylish facility house run by former director of blue post
production, dave cadle. why not have created envy's corporate identity, website and signage. www.envypost.co.uk.
15.07.06
nike flagship store, paris
nike have opened a
flagship store on the champs elysees in paris which is full of why not designs. based around nike's
history we've created a typographic lift, graphic and typographic shoe walls and a wall of historic
nike t-shirts. we've also designed changing rooms with quotes from athletes and huge glass walls
featuring athletes with typography knocked out of their bodies.
05.07.06
climbing tower in blackpool
as part of the
regeneration of blackpool our long time collaborator artist gordon young was commissioned to build a
sign post on the town's central drive. the outcome is a set of 20 metre high twin towers made of
black concrete and white granite, especially prepared for climbing. we designed the climbable
letters inset in one of the towers which form the name blackpool.
03.04.06
3 minute wonders for channel 4
why not
produced four short films with choreographer rosemary butcher for channel 4. the films are a quartet
of 3 minute wonders, featuring solo dancer elena giannotti performing hidden voices,
originally created by butcher for the place prize 2004. in the words of channels 4's commissioning
editor "it's like watching a piece of art on television".